This brings us to the topic of Search Engine Optimization, or SEO. Now, I’m going to be honest – SEO can be a complex business. After all, we’re talking about trying to make our websites look good to a mindbogglingly complicated algorithm, which has details that Google keeps closely guarded. Oh, and of course, millions upon millions of other sites are trying to do the same thing.
Now that it’s finally built, it’s equally as important to maintain your site. During the planning stage of this process, you already determined whether or not you would keep the maintenance in-house or outsource to a third party (like your web designer). If you decided you needed full control, the designer would’ve designed a site driven by a CMS to give you the ability to edit content areas of your site as well as add new pages.
Michael Muchmore is PC Magazine's lead analyst for software and web applications. A native New Yorker, he has at various times headed up PC Magazine's coverage of Web development, enterprise software, and display technologies. Michael cowrote one of the first overviews of web services for a general audience. Before that he worked on PC Magazine's S... See Full Bio

I am in the process of rejuvenating my current website. I have someone out of house running it remotely, but want to switch to run it in house myself. I’ve decided to run it via Wix.com, simply because I found it easier to use. However, in some of their more premium (and expensive) packages, they offer x amount of email campaigns with the more expensive packages.. I already have four email accounts set up via the pre-existing website and don’t want these to become void.. I own the pre existing domain already (and want to keep it, which is possible via Wix). Will my pre existing email accounts remain viable even if I switch to a new website company? Can you give me some clarity on the repercussions of switching to Wix.com (I am planning to pay the minimum which allows me get rid of any Wix adverts) will have on my pre existing site in reference to the email accounts already set up.


For those who don't have Windows 10 but need Microsoft Edge, and those who run a Mac (and thus do not have either Edge or Internet Explorer), all is not lost. You can use a piece of software called a virtual machine, which mimics a completely separate computer running within your real computer. Information about this can be found in the article How to Check Your Website with Multiple Browsers on a Single Machine (Cross-Browser Compatibility Checking).

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I agree with Jeremy. The purchase of the website should really go hand-in-hand with the business startup or company formation. Many startups think it doesn't really matter to get that best domain name, whether it is an exact match keyword, or a brandable name keyword, until after they've started up the business. This is so backwards thinking. Your domain name should be an integral part of your business and development plan, if any significant part of your business is going to come from your online presence. Taken to the extreme, if you are an online marketer, you don't want you domain name to be AppleTurnover.com, because your business premises are in Apple Street. and your company domain is Apple Online Marketing Agents, and AppleTurnover.com (which is anyway surely taken) was the closest name available. It needs careful planning. Of course depending on the size of your business. rgds stu
Choosing a website builder may seem like an easy step, but when you begin your search you will be met with a long list of potential builders. And whilst many seem to offer a similar result, the builder you select should depend on your business type and the features you want on your site (you see- there’s a reason we made you plan in stage #1!). Additionally, you will want to consider the price, ease of use, compatibility and a multitude of other factors before deciding, which you can read more about in our website builder reviews .
Server-side Scripting Language - this allows you to provide much more advanced functionality than you could acheive with just HTML/CSS/JavaScript. Server-side scripting languages are commonly used in conjunction with a database so users can interact with a website much more extensively. Any website that offers things such as blogs or forums would need to use a server-side language to allow users to post comments etc into a database. These comments can then be read later on by other users who want to read them. Common server-side scripting languages include ColdFusion and PHP.
Hi wbs, Getting started is definitely the easy part - no doubt about that! And I take your point that it can be challenging to make a design that you're 100% happy with. So, I guess we're pretty lucky that website builders like Wix and Squarespace offer such eye-catching templates that we can edit to our liking or use as jumping off point! (Our 3-step guide can help you pick the right template too..) Not having to work with a blank canvas certainly makes things much easier and gets the creative juices flowing. I think the best thing we (as amateur designers!) can take from sites like Facebook, Twitter, etc is the simplicity of their design. Your users want to find what they need quickly and easily, so the key lesson is to keep designs eye-catching but user-friendly (oh and don't forget the importance of color on a website!). Thanks for joining the conversation, - Tom
There are a number of free and commercial web editors available. If you use Windows, one of the best around is Microsoft Expression Web. This was a formerly commercial program that Microsoft now distributes for free, presumably because they no longer want to be in the web editor business. It is fully-featured and very polished (as befits software that was once sold in shops) with facilities that both new and experienced webmasters find useful. You can find a guide on how to use this program from my Expression Web Tutorial. The latter takes you through the process of designing a fully functional multi-page website that is mobile-friendly (that is, your site will work well on both desktop/laptop computers and the smaller screens of mobile devices like smartphones and tablets). Instructions on how to get the editor can also be found in that tutorial.
With all that being said, I want to share some things you can do to improve your website’s SEO. To keep things simple, we’ll take an 80/20 approach here – as in 80% of the results come from 20% of the efforts. Yes, there are lots of tiny little tweaks you can make to marginally improve SEO – and if you’re curious about them, you might want to check out this set of tutorials.
Great Article jeremy! VERY informative!! I'm working on making a job-board type of site. Where users can post jobs and and possible create profiles to frequently post job vacancies. The applicants should be able to filter through and search for jobs, so some sort of filteration system would be useful. If possible, I'd like for the job posters and the people searching for jobs to be able to create a profile on the website. What web-builder would you suggest? So far word press with cetains plug-ins seems to be the best bet but I'd appreciate your advice on this. Thank You
JavaScript : JavaScript lets you add a ton more functionality to your websites. You can even create a lot of basic web applications using HTML, CSS, and JS. On the most basic level, JS lets you add a lot of interactive elements to your websites. You will be able to make your website more user interactive. Further, you need to know about JavaScript frameworks. JS frameworks give a ready-made structure to your JavaScript code. JS frameworks include AngularJS, BackboneJS, EmberJS and ReactJS.
If you’ve ironed out the details in Stages 1 and 2, then designing the home page and all subsequent sub pages should be straightforward. For example, knowing that the demographic of your target audience is single, female, middle-class, age 18 to 24, and college educated versus married, male, upper class, age 65 to 80, and retired definitely affects what design elements and applications to use.

Just as you can get a logo designed by 99Designs.com, you can also have your full website designed through this site. The concept is the same: you submit a brief on what you are looking for and get back anywhere from 20 to 60 designs. You only pay for the design you choose, and the price ranges from $599 to $1,599, depending on which package you go with. We used 99designs here at FitSmallBusiness.com for our own website – so if you want to see an example of a 99designs website, you’re looking at one!


Image Editors: Whilst high in quality,the images you download may not always be the correct size (or proportion) to fit your website’s template. Online image editors provide a convenient platform not only for resizing your images, but for adding text or graphics and filtering the colors of your chosen image. And the best part is- you don’t have to be a photoshop wiz to use them!
A Blog. WordPress is set up for blogging by default, but you’re going to set your homepage as a static About Me page. Therefore, you’ll need to set up your blog manually, which is still really easy. You can also choose to leave the blog out if you want, but I think having one is a great way to show off your knowledge and thoughts. Here’s how I’ve implemented a blog on my personal site.

Website Builder: Website builders (such as Wix and Weebly) are the perfect solution for beginners with minimal technical knowledge looking to create their own designed website. Having advanced light years over the past 3-4 years, website builders offer outstanding functionality and out-of-the-box design and features that would meet most business needs. In many instances, Builders offer a ‘drag-and-drop’ functionality whereby you see the results as you create the site. A wide range of templates are offered and whilst color and positioning can be changed, website builder templates are generally less customizable than those used by CMS platforms.
3. Now, you’re ready to add content to your site. For instance, I added the title, “Caroline’s Consulting Business”, by using the “Text box” tool in the Insert panel. The Insert panel also includes options to embed images or links, or connect to your Google Drive or Google Docs. For example, I circled “Google Docs” in the image below -- I clicked that button to embed my “How to Take a Screenshot on Windows” Google Doc into my landing page.
Hello Christopher, Users can save your website to their desktop by going into their internet browser (e.g. Chrome), navigating to settings and then manually creating a desktop icon that they can use. This process typically uses the website 'Favicon' as the default image for the desktop icon. Your favicon is the small image that appears in the tab next to your web page title at the top of a browser. For example, Wix's is a small version of the Wix logo, Gmail has a red and white envelope, while our site has a tiny WBE logo in a navy circle. You may need to do some research into how you can change your website's favicon, but if you do then this is how you can have a degree of control over how the desktop icon looks. I hgope that makes sense? - Tom
A web host is basically a company that has many computers connected to the Internet. When you place your web pages on their computers, everyone in the world will be able to connect to it and view them. You will need to sign up for an account with a web host so that your website has a home. If getting a domain name is analogous to getting a business name in the brick-and-mortar world, getting a web hosting account is comparable to renting office or shop premises for your business.
Next, you’ll see a section for Hosting Add-ons. Honestly, I don’t think you need any of these, with the exception of an SSL certificate – which is automatically included for free. This will enable your site to have that little “Secure” lock icon, which you can probably see up in the address bar for this site. Having that there makes your site more trustworthy to visitors.

I am currently looking at setting up a blog for the area I specialise in. I am aware of wordpress.org but have been a bit daunted by the number of webhosts out there offering this and that. One particular issue is that I use macs and I was wondering whether bluehost is compatible with the mac, and whether there are any other extra steps I have to take when using a mac over windows. Would it be as simple as registering with a webhost then clicking one-step installation on a mac?
A good SEO strategy will organically move you to the top of the search results. With Pay-Per-Click (PPC) ads, you’ll take matters more into your own hands by paying to land atop the searches. The best part? You only have to pay for premium placement if someone clicks on your link. You choose the keywords you want to bring up your ad, and you can set and limit your own budget.
Hi Gertrudes, I think if you want to build a simpler website, then Squarespace, Weebly and Wix are good candidates for you to test and see which one suits you better. Weebly has the lowest learning curve, then Wix and Squarespace. But from a design perspective, I think Squarespace will give you the most professional and beautiful looking website. All of them are mobile device friendly and so your visitors will be able to find more information about your website through their mobile devices. I think the best way forward is to sign up for them for free, then invest some time to play around with their tools and see for yourself which one you prefer. It's a very personal choice when it comes to which builder interface you prefer, so investing a bit of time in testing them out is well worth it. - Jeremy

Customization on WordPress requires much more technical skill than it does with website builders. You’ll need to dive into the code to make the changes you want. If you’re comfortable with HTML, CSS, and Javascript (or looking to learn more about them), this shouldn’t be an obstacle. Just be wary. WordPress offers more control than website builders, but only to those equipped to use it.

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