If you build a website that’s optimized for search engines, then yes it will. It’s a common myth that you can’t rank as well with website builders – you definitely can! How to create a website that ranks in Google will require good content, and a bit of background research into SEO. Building websites that people can find is key to a good website marketing strategy, and not that hard to do.
In most cases the owner of a small business has so much on their plate that mastering the technical skills required for web development is far from a priority, and the great investment of time and money needed to learn how to build a website from scratch wouldn’t help this case. This is where Web Building Platforms come into the picture. There are two main types of platforms enabling website creation with minimal to no coding required.
Getting your message out these days requires good helpings of Facebook and Twitter, with maybe a dash of Instagram, LinkedIn, Pinterest, and Tumblr. But that's not enough: if you want an internet presence that truly represents you or your organization, you also need a website that sets you apart from the crowd. A real website, as opposed to a social media page, gives you complete control over design and content. This lends credibility to your business, organization, or personal brand. Facebook pages all look alike in terms of design, but on your own website, you can realize a brand image, offer products for sale, and integrate third-party web services.
Sure, there are more advanced hosting topics to consider, such as Domain Name Servers and multi-cloud connectivity, but this guide is meant to introduce you to the basics. Whether you decide to do build a website yourself or hire coding experts to do the dirty work is up to you. But for now, rest easy knowing you have the information to get started in taking your business online.
When you sign up you get immediate access to your own virtual classroom where you can take lessons at your own pace, ask us questions, and chat live with other students. Along the way you will learn all you need to know about HTML, CSS, SEO, hosting your site, building beautiful sites fast, Bootstrap, adding social sharing, and other bonus goodies to test your business ideas. You’ll be an HTML and CSS ninja.
This is a massive plus of website builders compared to web developers. A web developer can cost between $300 and $1,000 for template customization alone, and a fully customized website built from scratch will often amount to thousands. Making your own website using a builder, meanwhile, allows you to get a fully functioning website up and running for less than the price of a coffee.
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