This brings us to the topic of Search Engine Optimization, or SEO. Now, I’m going to be honest – SEO can be a complex business. After all, we’re talking about trying to make our websites look good to a mindbogglingly complicated algorithm, which has details that Google keeps closely guarded. Oh, and of course, millions upon millions of other sites are trying to do the same thing.
Of course the design of your website should be visually appealing, you don’t want people to leave your site screaming in horror, but it’s not everything. On top of having a website that’s easy on the eyes, it needs to convey the message you’re trying to present, such as your business objective, plan of action for visitors and the quality content that you’ve been busy creating.
Establishing a business plan and marketing strategy may be a lot of hard and daunting work in the beginning, both will guide you in setting up your website. Because this is an increasingly popular, and growing, field, there are more than enough online marketing strategies to help you. You can review these strategies to help determine what does and doesn’t work. Just keep in mind that there may be some areas, such as SEO and PPC, that may require outside help.
If you've got a business that takes appointments, then GoCentral’s built-in Online Appointments feature is tailor-made for you. It lets your customers set and make appointments for your services, keeping you free to do the work. And it comes with all sorts of goodies including text and email notifications, online payments and client management tools. You get all this and more with our Business Plus and Online Store plans.
More-advanced options found in some builders let you process credit card payments and add your own cart and checkout pages. The more-powerful site builders include product promotions, email marketing, and inventory and shipping tools. Some let you sell digital downloads, while others don't; see the table above to find out which do. Only a couple of these builders let you put ads on your site, though most of them allow some degree of custom HTML code insertion.
Templates provide a framework for your website — a coherent, attractive canvas for you to paint the content of your site onto. They’re how you can have a site that looks good without having to hire a designer. Templates dictate color scheme, what your homepage header and menu bar look like, and the content width on your site, so it’s essential to pick the right one.