When you sign up you get immediate access to your own virtual classroom where you can take lessons at your own pace, ask us questions, and chat live with other students. Along the way you will learn all you need to know about HTML, CSS, SEO, hosting your site, building beautiful sites fast, Bootstrap, adding social sharing, and other bonus goodies to test your business ideas. You’ll be an HTML and CSS ninja.
A good SEO strategy will organically move you to the top of the search results. With Pay-Per-Click (PPC) ads, you’ll take matters more into your own hands by paying to land atop the searches. The best part? You only have to pay for premium placement if someone clicks on your link. You choose the keywords you want to bring up your ad, and you can set and limit your own budget.
Above all, make sure your domain’s spelling is very easy to get correct for someone just sounding it out. This way, you’ll be able to mention your domain easily in casual conversation, and the person you’re talking to will be able to find it without worrying about the spelling. This tip really applies to everything – for instance, it’s a lot easier to tell people my Twitter handle, @TomFrankly, than it is to tell them the username I used to use for everything in middle school, electrick_eye. The goal is to make it easy for people to find you.
Like many companies, you may choose to utilize the services of an experienced web designer to create your site. Be prepared to answer pertinent questions as these answers are necessary to produce a “creative brief.” The creative brief will serve as a guide or reference to creating the site. Regardless of whether you use a design firm or not, you should know the answers to the following questions:
Hi Jeremy, Thanks for your article. I have a question I am hoping you can help me with. The original site I started was a free blog through wordpress website. I then decided to go towards an actual site with a blog attached, I made the switch to Hostgator. During this switch Hostgator took our domain name and is requesting $700 to get it back even though we paid the yearly fee. They are now saying they will not release our domain name until May. Does this seem correct? Thanks Kate
If you build a website that’s optimized for search engines, then yes it will. It’s a common myth that you can’t rank as well with website builders – you definitely can! How to create a website that ranks in Google will require good content, and a bit of background research into SEO. Building websites that people can find is key to a good website marketing strategy, and not that hard to do.
Although people tend to find your site through a branded search in Google, it’s still important to make your domain easy to spell / type out. If it requires a lot of effort to type correctly, due to trying to spell it, the length or the use of un-memorable words or sounds, you’ve probably kissed goodbye to a good portion of your branding and marketing value.
If you want to improve the chances that your website will work in future versions of all web browsers, consider validating the code for your web pages. In layman's language, this means that you should check that the underlying code of your web page, called "HTML" and "CSS", has no syntax errors. You don't actually need technical knowledge of HTML and CSS to validate the page, since you can use one of the numerous free web page validators around to do the hard work. On the other hand, if the validator tells you that your page has errors, it may sometimes be hard to figure out what's wrong (and whether the error is actually a serious one) if you don't have the requisite knowledge. Having said that, some validators actually give concrete suggestions on how to fix your code, and one of them, called "HTML Tidy", is even supposed to be able to fix errors for you.
Absolutely. You have the option to customize your website based on your business needs. You can add site content wherever you’d like in a variety of sections; from multiple site pages, to scrollable sections that you can add to each of those pages, to a gallery of images, menus and price lists, and YouTube or Vimeo videos. Each section in your website is customizable as well, from the name of the page, to your website’s navigation bar. You’ll also have the ability to change text colors, styles and font. It’s important to have a mobile and desktop-friendly website. With Website Builder you’ll be able to choose tablet and desktop layouts to give your visitors the experience you want them to have.
Michael Muchmore is PC Magazine's lead analyst for software and web applications. A native New Yorker, he has at various times headed up PC Magazine's coverage of Web development, enterprise software, and display technologies. Michael cowrote one of the first overviews of web services for a general audience. Before that he worked on PC Magazine's S... See Full Bio
Think of templates as ‘clothes’ for your website. If you don’t like one set of clothes, just change to another one to give your website a completely different feel. And again, don’t rush into it. Choose different templates, browse them, see if they fit. The whole point of templates is choice, so dive in and find one that feels right for what you want to achieve.