More-advanced options found in some builders let you process credit card payments and add your own cart and checkout pages. The more-powerful site builders include product promotions, email marketing, and inventory and shipping tools. Some let you sell digital downloads, while others don't; see the table above to find out which do. Only a couple of these builders let you put ads on your site, though most of them allow some degree of custom HTML code insertion.

Here’s the deal… there’s the difference between knowing how to build a site with HTML5 and CSS3 and knowing how to build one that really wows! Whether its for looks, increasing sales, growing email lists, making your blog look professional or even making a personal page to start getting yourself online, you need to know how to make a site that functions how you want it and that separates you from the average person building average sites online. This course will do that. It’s the difference between being able to create and being able to not only create but impress with some added finishing touches. Its that aha moment - that’s what we’re going for when someone comes to our site and we’re going to teach you how to develop that.
Apart from submitting your site to the search engine, you may also want to consider promoting it in other ways, such as the usual way people did things before the creation of the Internet: advertisements in the newspapers, word-of-mouth, etc. There are even companies on the Internet, like PRWeb, that can help you create press releases, which may get your site noticed by news sites and blogs. As mentioned in my article on More Tips on Google Search Engine Results Placement, you can also advertise in the various search engines. Although I only mentioned Google in that article, since that was the topic of that discussion, you can also advertise in other search engines like Bing and Yahoo!. This has the potential of putting your advertisement near the top of the search engine results page, and possibly even on other websites.
If you’ve ironed out the details in Stages 1 and 2, then designing the home page and all subsequent sub pages should be straightforward. For example, knowing that the demographic of your target audience is single, female, middle-class, age 18 to 24, and college educated versus married, male, upper class, age 65 to 80, and retired definitely affects what design elements and applications to use.
Hi Laura, If you are using Mailchimp (we use Aweber ourselves), you don't need the website builder to be integrated with Mailchimp at all,unless you run an ecommerce store (I'll address this below). Newsletter services allow you to create a sign up box, then provides you with some codes where you can copy and paste these codes into your website. All website builders have a tool that allows you to embed codes into wherever you want on your webpages. Once you publish your website, then the sign up box will show up. If you are operating an online store, you can integrate Mailchimp with websites built with Squarespace, Shopify or Bigcommerce. This way, after your customer buys from you, they are automatically invited to join your newsletter so you can continue to share news with them, or even promote other products to them. Hope this helps! - Jeremy

Hello Amanda, I'd suggest you take a look at Squarespace. With Squarespace, you can create blogs, sell services, upload images / videos, sell digital products (ebooks). They also allow you to export most of your content into WordPress (a very powerful and popular website builder) later if you want that option. The benefit of using Squarespace now is that you can build a website without knowing how to edit codes. You can literally have your site up in quite a short period of time. With WordPress, it's much more advanced and technical so it's not as user-friendly compared to Squarespace. You can see our comparison between them here. So Squarespace is much easier to get setup and will give you what you need. Once you're established and want a much more advanced platform down the road, WordPress is worth considering. Jeremy

List of Required Features: Think about what your site needs to do in order to achieve its purpose. For example, if the site needs to display your portfolio, then it must have a good quality photo gallery; if you want to collect leads, you need to have a form and a “thank you” page; selling products? You will need a shopping cart and secured checkout page and so on… You will most likely list a number of required features for your site.


If you're ready to get going, this guide will introduce you to the services and software that can get you started building your own website, even if you have no experience. Keep in mind, none of these tools will give you an idea for a winning website—that's on you. They also won't make you a web designer, a job that's distinct from building a site. Still, these services and software will ease some of the headaches that come from a lack of extensive expertise in CSS, FTP, HTML, and PHP.
HostGator often offers promotions, coupons and special offers to customers during their initial term. Please note that special offers are limited-time promotional prices that are available to new customers and are valid for the Initial Term only, and not for successive or renewal periods. Promotional rates apply to GATOR, Shared, Cloud, VPS, Dedicated, WordPress and Reseller hosting plans and will automatically renew after initial term at regular rate found in your control panel. Note: If you register a free domain through us and wish to cancel your account, there is a fee to retain your domain.
A web host is basically a company that has many computers connected to the Internet. When you place your web pages on their computers, everyone in the world will be able to connect to it and view them. You will need to sign up for an account with a web host so that your website has a home. If getting a domain name is analogous to getting a business name in the brick-and-mortar world, getting a web hosting account is comparable to renting office or shop premises for your business.

Hey Amanda, Yes. Squarespace has partnered up with Google Apps to offer you the ability to create custom email addresses. The interface is the same as Gmail, which we like as it's user-friendly, reliable and secure. If you sign up to annual Business or higher plans, you get a custom email address for free for your first year. After the first year, you will pay about $4 per month for the email address. If you sign up to Squarespace's Personal plan, you won't get a free custom email but you can definitely pay $4 per month for this. In our view it's a pretty reasonable price so you can brand your email and business (or whatever you are building) properly. Looks so much more professional than just using a generic Gmail address. Jeremy


Hey Jeremy, Awesome article. I especially like the flow and the logical approach that you took to educate people. This is the article I point clients to, to get them up to speed before starting projects. I think it's important for them to know how their products work. While they aren't making their own sites, it definitely still fits the bill. Also, I'm curious as to what you think about WooCommerce these days. I didn't seem them on the list in the other article you wrote "Best Ecommerce Software". Anyways, I've been sending my clients here for a while now and just want to give you a shout out at a job well done! If you are able to send me an email, I do have a question I'd like to ask if you have the time.

WordPress is not an all-in-one package. It’s a Content Management System (CMS). A CMS allows you to create and organize digital content. Other elements like hosting and domain registration are best done separately. It’s up to you to bring these together in service of a WordPress site. This isn’t nearly as complicated as you might think, but it’s not the easiest way to make a website. We wouldn’t recommend it to people uncomfortable with technology.

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