I agree with Jeremy. The purchase of the website should really go hand-in-hand with the business startup or company formation. Many startups think it doesn't really matter to get that best domain name, whether it is an exact match keyword, or a brandable name keyword, until after they've started up the business. This is so backwards thinking. Your domain name should be an integral part of your business and development plan, if any significant part of your business is going to come from your online presence. Taken to the extreme, if you are an online marketer, you don't want you domain name to be AppleTurnover.com, because your business premises are in Apple Street. and your company domain is Apple Online Marketing Agents, and AppleTurnover.com (which is anyway surely taken) was the closest name available. It needs careful planning. Of course depending on the size of your business. rgds stu
You get what you pay for – Hosting is one of the biggest fees in starting a brand new business website. If you have an extremely limited budget and want to go for the cheapest hosting, that’s fine, just don’t expect anything amazing for $5/month. In general, the more you’re paying, the faster the hosting will be. Speed will help connect you in the social media world where you will likely be playing with ads and posts.
Unlike “Field of Dreams,” if you build it, they will not come. And, by they, we mean visitors to your website. Unfortunately, this is a common misconception people have when setting up their websites. They believe that they can purchase a domain name and will instantly see traffic. And this can be difficult to accept when you’re relying on your website as a source of income.
Website Builder: Website builders (such as Wix and Weebly) are the perfect solution for beginners with minimal technical knowledge looking to create their own designed website. Having advanced light years over the past 3-4 years, website builders offer outstanding functionality and out-of-the-box design and features that would meet most business needs. In many instances, Builders offer a ‘drag-and-drop’ functionality whereby you see the results as you create the site. A wide range of templates are offered and whilst color and positioning can be changed, website builder templates are generally less customizable than those used by CMS platforms.
If those template customizations don’t look like enough for you (though if you’re building your first website, they will be), you might want to think about building your website on an open source platform like WordPress.org. You will get more flexibility, but if you’re not a coder, learning WordPress takes a lot of time — especially compared to drag-and-drop builders.
Kevin, With website builders like Wix or Weebly, you can use them for free and there isn't a time limit. However, with the free plans, you won't be able to connect your own domain name to the website, and you will be limited to certain functions. But you can definitely publish a website. Further, all hosting services are provided by the website builders listed above. So you don't have to get your own hosting services. Jeremy
In terms of absolute design and development freedom, I recommend using MODX which is more a CMS and framework combined. It likes to market itself as a CMF. I used to use Wordpress for basic sites and MODX for anything more complex but over time clients come back asking for added functionality to their websites and I came to realise I could save more time overall just using MODX for everything. There are some other promising CMS options that have appeared too that are quite customisable such as Processwire, October CMS and Craft CMS (although the last one is paid).
On most builders you can create your website in less than an hour. We don’t recommend being quite so quickfire about it, though. The best way to make a website is to give yourself a solid day to play around with the software and fine tune your site. It can take much longer than this to make a website site though – it depends on how many pages you have and how much customization you need to do.
You can get started for roughly $10 per month for shared or WordPress hosting if your website doesn't require much server horsepower. As your business expands, however, your website may need greater horsepower. That's when you should look into cloud, VPS and dedicated hosting. These levels of services are for when you really need a web host that offers lots of storage, a significant amount of month data transfers, and numerous email accounts.
Use 99Designs.com: 99Designs.com runs contests where multiple designers compete for your logo and other design business. This is a great option because you get to see many different professional and creative designs (It’s how we found our logo at Fit Small Business!), yet only pay for the one you wind up choosing. The price on 99designs ranges from $299 to $799 depending on how many designers you want competing and the quality of those designers.
First things first, you’ll want to check and see if your business name is available. To find out, enter it into the domain search tool below, powered by Bluehost. If you are taken straight to the registration page, it means your name is available, if you see a message that the domain is not available for registration, then you will have to adjust your business name.
Newsletters remain one of the best ways to connect with your customers, so create one and make it the center of your email marketing strategy. Use it as a way to showcase your voice and your brand, to share news and upcoming event for your business, and to introduce new products (but don’t be too pushy). Send it out regularly, loaded with fresh content, and then solicit feedback.
It is beyond the scope of this website to go into the details of HTML. Fortunately the internet is full of tutorials, articles and how-to's. The website that helped me the most was W3 Schools because it has good tutorials from beginners to expert levels. Do a few tutorials and in no time you will be writing your own HTML web pages with images, tables and italic emphasis.
By creating a website, you are creating an online presence. This allows you to connect with people that you might not otherwise be able to reach. Whether you’re making a basic website with contact information for your medical practice, creating a landing page for your freelance work, a multi-page experience for your wedding photography business or you just want a place to blog about your thoughts on food, having a website will give you a dynamic advantage.
If you need advertisers for your website, you might want to read How to Make Money From Your Website and the follow-up article How to Increase Your Website Revenue from Affiliate Programs. A list of advertisers and affiliate programs can be found on Affiliate Programs: Free Sponsors and Advertisers. Those companies are on the constant lookout for new web publishers to display their advertisements.
Beta testing. Launching your website is an exciting process and people eager to get it live as soon as possible. With all the excitement, often people ignore the testing step. It’s critical you test your website before it goes live. The testing process can seem overwhelming, and you are not sure where to start. We are here to tell you that it’s not that complicated, you just have to check the following points carefully:
Written Content: There is no denying that ‘Content Is King’. Without high quality, relevant content, your website is less likely to be found by your target users. And without the right messaging within your website, those users that do visit your site may not make the desired actions you wish them to make (such as leaving their details or purchasing your top products).
If you study my current site, you’ll see that most of my main sections link out to other places on the web – my YouTube channel, my podcasts, the speaking page here on College Info Geek, etc. This is a strategic decision – as a professional YouTuber/writer, those are the best places for me to be directing people, since I benefit from people subscribing to my content rather than evaluating it.
There is a lot of information to digest, and because of this, I suggest you read these tutorials over a number of days. To help you, I've separated them into different steps in the following table. Although some of the tutorials are quite short, you may need to spend several days on others. That's fine, in fact, I recommend you take your time so that you really understand each technology.
Trouble is, and I’ve tried to navigate quite a few, but within minutes, as a complete Luddite – I get completely bogged down. I even managed to make a mess of the WordPress option. All I need is the most basic site with detail and a pic of my book. I don’t need a pay page and am happy just to direct people to Amazon etc. should they wish to purchase. Even writing this I feel sure you have covered everything I am asking here. But could you offer some suggestions on the best way forward. I should add here (and I know there would be options for me should money not be a problem) that unfortunately throwing a lot of money at this is (unfortunately) not an option.
None gets the job done better Editors' Choice award-winning Wix. It has a drag-and-drop interface, and all elements of the site are customizable. It doesn't cost a cent to get started with Wix, but you'll want to go premium, starting at $5 per month for a domain and scaling upward to $25 per month for unlimited monthly data transfers and 20GB of storage.
You can make a website for free, but there are catches. Free accounts on website builders hold a lot of important features back. You can’t use custom domains, and your free site will have ads for that website builder. If you’re looking to learn more about website building then the free options are worth a look. However, if you want a professional, feature-rich website you’re going to have to pay at least a few dollars a month.